For brands, products and shops. Images that are strong, poetic and that land.
Cinema finish, 3D animation, generated images: the means serves the story, and it serves a craft that stays the same. What never changes is that emotion travels through one strong idea, built in the detail, shot by shot.
Brands, creators and shops. You no longer need a vast budget to make a mark.
In the format you want, calibrated for the platform it's made for, on the date written into the quote.
A complete leather-goods campaign: the product, models in context and fashion imagery, held together by one idea from end to end.
Five questions, ten minutes. We handle everything else.
Films
A boy, a frozen lake, and something strange moving beneath the ice. The beauty of a mother's love as its symbol. The studio's first film.
The adventure of the last of the giants in a forgotten world. An ecological fable and a reflection on the world, somewhere between the wonder of Norse mythology and the scale of The Lord of the Rings.
Campaigns
Eleven images held together by one idea: gravity stops applying. Models fall, climb and float above Tokyo, London, Paris, Rome and Los Angeles, the bag always held as if it weighed nothing. Three studio still lifes close the series and give the product back to itself. A reflection on what it means to be free and to travel light.
All three registers of a photo campaign are there and hold together: the product packshot, models in context, and fashion imagery. It's exactly what we build for a brand.
Studies
Grey wool silhouettes in the mist, ghostlike. A study of the fantasy genre and of fabric caught in low light: one single colour, bodies that look as though they have stood there a long time, and out of an almost frightening mystery, beauty.
What fabric does when the body moves. One sharp figure between two blurred ones, colour as the only anchor, and drapery still holding the trace of the last step. A dance, held still.
Three services: video, animated stills, photography. In each one, you pick the type of work and the quantity.
The amounts below are starting points, not firm rates: they move with the number of shots and how complex the project is. The real figure is the one on the quote.
At 1080p · VAT not applicable (French tax code, art. 293 B)From the most direct to the most written. The price depends on the type of work, not only on the running time.
Beyond 60 s, each extra second is billed at a rate specific to each type, stated in the quote. Under 15 s, we scale down rather than selling you a package that's too big.
You already have the photograph. We give it movement: a breath, a camera move, one element shifting in the frame.
Priced per image, not per second. One to test your audience, five for a product page, ten for a campaign.
Want an exact figure for your project? It arrives within 48 hours of your answers to the five questions.
16:9, square or 9:16? 2K, 4K? A film for Instagram, a shop-window screen and a trade-show projection don't have the same needs. We ask at the start and advise, rather than selling you 4K you'll have no use for.
Three ratios are included, reframed from one same film: 16:9 for a website or YouTube, 9:16 for stories and TikTok, 1:1 or 4:3 for a feed. If a format has to show something other than what the reframe keeps — more of the set, a recomposed frame — the shots have to be regenerated: that's the Reformatting add-on.
You don't have to estimate any of this yourself — turning your project into a figure is our job. But it's worth knowing what we look at.
All of it is priced and written into the quote before a production starts. No price revisions along the way: if the project changes, we talk about it first, never after.
None of this is required for a first conversation. But the more you give us, the closer the first quote lands.
You don't write a brief. You answer five questions, and we dig into the rest.
We won't quote a timeline before we know your project — that would be a number out of thin air.
Within 48 hours of your answers, you receive an angle, a schedule and a price. Nothing starts until you've approved all three.
From there, the date is written into the quote, and we hold to it.
Some are legal: we don't reproduce a known face, we don't stage a prohibited product, and the generation tools themselves refuse some content.
Others come down to the craft. An actor's performance remains a human matter, and AI doesn't replace it. When a scene rests on a real performance, a real camera and real actors will always do better.
We'll tell you so. We'd rather lose a quote than deliver a film that can't be made, or that doesn't hold up.
Worlds you want to step into, that make you dream, feel and travel. That's what we make here, for a film as much as for a single image.
Contre-Plan Studios was founded by Arnaud Tardy in 2026, after several years producing performance-capture shoots: large-scale video games, well-known animated series, and game teasers that have won awards worldwide.
He came to cinema and photography through editing and computer graphics, then trained in production and directing. Three hats, then: the one that holds a budget and a schedule, the one that decides a frame, the one that finds the rhythm in the edit. That is what makes it possible to deliver on the agreed date without giving anything up on the image.
The rest comes from a love of theatre, photography and the darkened cinema. AI now opens up images no reasonable budget used to allow — it replaces neither the writing, nor the direction, nor the taste.
Two fields. We reply with the five questions, and we go from there.
Arnaud Tardy, sole trader (EI, France), trading as Contre-Plan Studios. Address: 6 rue des Chênes, 93100 Montreuil, France. Phone: +33 6 58 81 66 75. SIRET: registration in progress. Contact: contact@contreplan.com. Publication director: Arnaud Tardy.
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